This heritage-driven FMCG company has been delivering premium traditional snacks for over 30 years. Known for blending authentic Indian flavors with modern production techniques, it offers a wide range of roasted snacks, sweets, and savory treats. With a strong focus on quality, consistency, and cultural authenticity, the brand has earned trust across generations. Its offerings—ranging from wholesome roasted nuts to nostalgic chikkis and flavorful namkeens—are crafted to meet evolving consumer preferences. What began as a family-led venture has grown into a widely recognized name, both in India and internationally, setting benchmarks in the ethnic snacking industry.

Roles and Responsibilities 1. Drive national and regional sales strategy to achieve aggressive revenue and market share targets. 2. Lead and manage large sales teams across GT, MT, and HORECA channels, ensuring strong execution and performance. 3. Develop and implement go-to-market strategies to expand distribution footprint and optimize channel profitability. 4. Strengthen distributor and trade partnerships to enhance product visibility and availability across key markets. 5. Identify new business opportunities, categories, and channels to drive topline growth. 6. Collaborate with Marketing and Supply Chain teams to align commercial objectives with brand and operational goals. 7. Analyze sales performance metrics, market trends, and competitor activity to guide pricing, promotions, and expansion plans. 8. Build and maintain relationships with key accounts, modern trade partners, and institutional clients. 9. Drive commercial excellence through digital sales tools, trade programs, and incentive plans. 10. Represent the commercial function in leadership forums, ensuring alignment with company vision and long-term growth goals.

1. 15–25 years of experience in Sales and Commercial leadership roles within FMCG, preferably in the Food & Snack segment. 2. Proven track record of driving high-volume sales, distribution expansion, and revenue growth across GT, MT, and HORECA channels. 3. Strong understanding of trade marketing, channel management, and P&L ownership. 4. Demonstrated ability to lead large, geographically diverse teams and build high-performance sales organizations. 5. Exceptional strategic thinking, negotiation, and relationship management skills. 6. Data-driven decision-maker with deep market understanding and strong business acumen.

Exciting Opportunity to work with a leading premium snacking company