The organisation is a fast-growing, PE-backed consumer electricals company with a diverse product portfolio spanning lighting, fans, switchgear, and residential wires. Known for strong manufacturing capabilities and consistent product quality, the company has built a solid presence across South and West India and is now scaling aggressively into new markets.

- Lead branch P&L, revenue delivery, and sales planning for Chennai & surrounding markets. - Expand distribution across General Trade, Modern Retail, and Institutional channels. - Strengthen category penetration across LED, fans, switchgear, and other electrical categories. - Build, lead, and mentor the Chennai sales team with strong performance discipline. - Develop deep relationships with distributors, retailers, electricians, and channel partners. - Drive execution of trade schemes, pricing, merchandising, and in-store visibility. - Collaborate with regional leadership on forecasting, inventory planning, and GTM execution. - Track competition and deploy proactive measures to protect market share.

- 10 to 15 years in consumer durables, electrical, lighting, appliances, or FMCG-electricals. - Strong exposure to Tamil Nadu markets, especially Chennai distribution. - Demonstrated success in leading branch operations and achieving sustained revenue growth. - Deep channel relationships across retailers, wholesalers, and electricians. - Strong execution capability; thrives in fast-growing, high-ownership environments.

- Lead a strategic, high-impact market for a fast-growing brand. - High visibility with regional & central leadership, with real decision-making autonomy. - Opportunity to build and scale a large, growth-focused branch with strong career progression.