The organisation is a fast-growing, PE-backed consumer electricals company with a diverse product portfolio spanning lighting, fans, switchgear, and residential wires. Known for strong manufacturing capabilities and consistent product quality, the company has built a solid presence across South and West India and is now scaling aggressively into new markets.

- Own revenue, sales planning, and P&L for the North region - Expand distribution footprint across General Trade, Modern Trade & Institutional channels - Drive category penetration across LED, fans, switchgear, residential wires (LDC), and new consumer electrical categories - Lead and mentor a regional sales team; set monthly targets, reviews, and performance metrics - Strengthen dealer/retailer relationships and onboard new channel partners - Ensure high-quality execution of schemes, pricing strategy, merchandising and market activations - Work closely with central leadership for demand forecasting, inventory planning and GTM strategy - Monitor competitive landscape and deploy proactive market interventions

- 12–18 years of experience in consumer durables / electrical / FMCG-electricals - Strong exposure to North India markets with deep distribution understanding - Proven experience in scaling regional business and leading multi-city sales teams - P&L mindset, strong channel relationships, high execution capability - Entrepreneurial, hands-on, and comfortable operating in a fast-growing organisation

- Lead a high-growth region for a PE-backed, rapidly scaling brand - Direct visibility with founding leadership & opportunity to influence national strategy - Build and shape the entire North India business from the ground up