The organisation is a fast-growing, PE-backed consumer electricals company with a diverse product portfolio spanning lighting, fans, switchgear, and residential wires. Known for strong manufacturing capabilities and consistent product quality, the company has built a solid presence across South and West India and is now scaling aggressively into new markets.

- Own the wire category revenue, GTM, and growth strategy for the East region - Expand distribution footprint across electrical trade, retail, and wholesale channels - Build and manage channel partner relationships; drive onboarding in priority markets - Implement pricing, schemes, channel programs, and trade marketing initiatives to accelerate adoption - Collaborate closely with the Sales Head – East and central product/marketing teams to ensure availability, visibility, and market activation - Track competition across brands, SKUs, pricing, and channel behaviour to identify growth levers - Manage forecasting, inventory planning, and demand generation for the wires portfolio - Ensure compliance with quality standards and strengthen product knowledge across the sales force

- 8–14 years of experience in electricals / wires & cables / FMCG-electricals - Strong understanding of East India distribution markets, especially Bengal, Odisha, Bihar, Jharkhand & Northeast - Proven experience managing a wire product portfolio or electrical category in trade-heavy environments - Strong dealer relationships, channel credibility, and commercial acumen - Ability to operate in dynamic, fast-growing environments with an execution-first mindset

- Opportunity to build and scale the entire wires category for East India - Work closely with regional and central leadership at a rapidly growing, PE-backed brand - High ownership, visibility, and impact within a strategic and expanding business vertical