The company is a well-capitalized, high-growth consumer platform building category-defining digital-first brands in the fashion and lifestyle space. Backed by a strong parent group and long-term capital, the business operates at the intersection of brand creation, D2C, and omnichannel retail, with a clear mandate to scale owned digital channels (web & app) as a core growth engine.

1. Business & P&L Ownership

Own the P&L for D2C channels (web & app).

Drive revenue growth while maintaining contribution margins and profitability.

Own D2C strategy, planning, forecasting, and performance reviews.

Improve conversion rate, AOV, retention, and repeat purchase metrics.

Partner with technology and product teams on UX, checkout optimization, personalization, and platform stability.

1. Performance Marketing & Growth

Lead customer acquisition across Meta, Google, affiliates, influencers, and app installs.

Own and optimize CAC, ROAS, and LTV across acquisition and retention channels.

Work closely with brand, content, and creative teams to ensure alignment with target audiences.

Own the full customer lifecycle, from acquisition to loyalty.

Drive CRM programs across email, WhatsApp, push notifications, and SMS.

Build initiatives to improve repeat frequency and customer lifetime value.

1. Merchandising & Drops Planning

Partner with product, design, and supply chain teams on drop calendars and D2C-exclusive launches.

Ensure inventory visibility, availability, and sell-through efficiency on owned platforms.

1. Data, Analytics & Insights

Track and analyze core D2C metrics including GMV, net revenue, CAC, LTV, conversion, AOV, and retention.

Use data to drive experimentation, funnel optimization, and personalization across web and app.

1. Customer Experience & Operations

Own the end-to-end D2C customer experience, including delivery, returns, refunds, and coordination with customer support teams.

Drive improvements in NPS, app ratings, and overall customer satisfaction.

1. Team Leadership & Cross-functional Collaboration

Build, lead, and mentor high-performing teams across D2C, growth, CRM, and analytics.

Work closely with brand, technology, supply chain, finance, and leadership teams to align D2C priorities with overall business goals.

MBA from a premier business school preferred.

Background in top-tier consulting is an added advantage.

10+ years of experience in growth, strategy, or business leadership roles.

Strong exposure to fashion, lifestyle, e-commerce, D2C, or omnichannel retail.

Proven track record of owning numbers, teams, and cross-functional outcomes.

High-ownership role with direct P&L responsibility.

Opportunity to build and scale a large D2C business within a multi-brand platform.

Significant leadership visibility and impact.