The company is a well-capitalized, high-growth consumer platform building category-defining digital-first brands in the fashion and lifestyle space. Backed by a strong parent group and long-term capital, the business operates at the intersection of brand creation, D2C, and omnichannel retail, with a clear mandate to scale owned digital channels (web & app) as a core growth engine.

The core of this position involves the end-to-end planning and execution of sophisticated performance campaigns across Google and Meta ecosystems, including Search, Shopping, and Performance Max channels. You will be responsible for defining bidding strategies and conducting continuous A/B testing to drive customer acquisition while maintaining strict alignment with brand goals. Beyond execution, the role requires deep-dive data analysis into metrics such as acquisition costs, conversion rates, and return-to-origin percentages to maximize overall return on investment. You will collaborate closely with creative teams to develop high-converting ad assets and work with internal stakeholders to manage marketing budgets effectively. Additionally, you will oversee campaign integration with e-commerce platforms and provide strategic recommendations for website merchandising and customer journey enhancements to improve the overall conversion funnel.

The ideal candidate must possess a minimum of five years of hands-on experience in performance marketing, with at least three years dedicated specifically to a D2C environment. Expert-level proficiency in Google Ads and Meta advertising is non-negotiable, as is a profound understanding of industry-specific KPIs like CAC, CVR, and lifetime value forecasting. We require a professional who is highly skilled in performance forecasting, revenue planning, and using advanced attribution tools to guide data-led decision-making. Proficiency with e-commerce platforms such as Shopify or Magento is essential, complemented by strong project management and stakeholder communication skills. Candidates who bring additional exposure to affiliate marketing, programmatic advertising, or top-funnel brand media planning will be highly regarded.

This position offers the opportunity to take full ownership of the digital growth engine for a rapidly scaling brand, providing a platform to implement innovative marketing experiments and see real-time impact on business performance. You will work in a high-energy environment where data-driven insights are prioritized and creative excellence is celebrated. We provide the autonomy to manage significant budgets and the chance to collaborate with a passionate team of specialists dedicated to redefining the e-commerce landscape. Furthermore, this role offers a clear path for professional development in strategic growth leadership within the burgeoning global D2C sector.