This heritage-driven FMCG company has been delivering premium traditional snacks for over 30 years. Known for blending authentic Indian flavors with modern production techniques, it offers a wide range of roasted snacks, sweets, and savory treats. With a strong focus on quality, consistency, and cultural authenticity, the brand has earned trust across generations. Its offerings—ranging from wholesome roasted nuts to nostalgic chikkis and flavorful namkeens—are crafted to meet evolving consumer preferences. What began as a family-led venture has grown into a widely recognized name, both in India and internationally, setting benchmarks in the ethnic snacking industry.

Key Responsibilities

1. Drive primary and secondary sales growth across HORECA channels including hotels, restaurants, cafés, caterers, QSRs, multiplexes, and institutional buyers
2. Develop and execute PAN India HORECA sales strategy, budgets, and growth plans
3. Acquire and manage national/regional key accounts and institutional partners
4. Appoint, manage, and optimize distributors and super stockists across regions
5. Lead, coach, and monitor Regional/Area Sales teams to ensure target achievement
6. Ensure strong visibility, placement, and activation of premium product portfolio
7. Negotiate contracts, pricing, and trade schemes with key customers
8. Track KPIs, forecast demand, and ensure efficient inventory and supply coordination
9. Drive new business opportunities and market expansion initiatives

Key Requirements

1. 8–12+ years of FMCG sales experience with strong exposure to HORECA/Institutional channels
2. Proven track record of managing PAN India or multi-region business
3. Experience in premium foods/snacking or branded consumer products preferred
4. Strong distributor management and key account negotiation skills
5. Team leadership and stakeholder management capability
6. Data-driven, target-oriented, and execution focused

Opportunity to build and scale a national HORECA business