We are a capital-efficient, vertically integrated D2C venture transforming the personal hygiene category. By replacing traditional single-use products with high-performance, sustainable alternatives, we have built a brand that balances rapid market expansion with robust operational control.

We have established a dominant presence across major Quick-Commerce and E-commerce ecosystems, complemented by a growing footprint in organized retail. We are now entering a hyper-growth phase, positioned to significantly multiply our market share over the next 24 months.

Growth Strategy & Execution: Design and own the end-to-end digital revenue roadmap. Your mandate is to drive consistent sales growth through data-driven acquisition and retention strategies.

Efficiency & Unit Economics: Monitor and refine marketing spend to ensure a healthy balance between aggressive expansion and capital efficiency, with a core focus on optimizing the CAC-to-LTV ratio.

Integrated Demand Planning: Align product availability with market demand. You will oversee forecasting and supply-demand synchronization to ensure seamless fulfillment across high-velocity digital platforms.

Market Placement & Channel Excellence: Define the playbook for product visibility. You will ensure the brand leads the "digital shelf" across E-commerce and Quick-Commerce while supporting the transition into premium physical retail.

Brand Advocacy & Narrative: Lead the influencer marketing and demand generation functions to ensure the brand narrative is effectively translated into measurable consumer intent and community-led growth.

Data-Driven Decisioning: Leverage consumer behavior analytics to identify new growth levers and market opportunities, ensuring the brand remains agile during rapid scaling.

Professional Pedigree: A foundational background in Top-tier Management Consulting (e.g., McKinsey, BCG, Bain) is highly preferred, followed by a leadership role in a startup that has successfully scaled through significant revenue milestones.

Analytical Leadership: The ability to dissect P&Ls and complex attribution models to identify and execute on non-obvious growth opportunities.

Strategic Mindset: Proven track record of building scalable growth systems and high-performing teams within a lean, fast-paced environment.

Education: MBA from a Tier-1 institute (IIM/ISB/International equivalent).

Strategic Autonomy: Work in direct partnership with the Founder to shape the trajectory of a category-defining brand.

Operational Strength: Benefit from the stability of in-house manufacturing and a validated, high-demand product portfolio.

Scale Opportunity: Join a venture at its inflection point, where the foundation is established and the focus is on achieving exponential market leadership