NPD Manager - Food & Snacks
About the Company
A fast-growing agri-tech company with strong fundamentals and backed funding from top investors which is expanding its product portfolio in the packaged foods space. The culture promotes ownership, agility, and entrepreneurial decision-making, offering an environment where high-impact roles can shape the next phase of growth.
Roles and Responsibilites
- NPD & Product Development
o Lead development of Namkeen and Frozen Food product lines from concept to market launch.
o Manage formulation, trials, sensory evaluation, and shelf-life testing.
o Conduct market benchmarking to ensure competitive product positioning.
o Collaborate with packaging, quality, and procurement teams for product readiness.
- Category Management
o Build category strategy including pricing, assortment, pack sizes, margins, and customer segments.
o Monitor category performance, sales trends, and consumer insights to optimize portfolio.
o Identify gaps and plan product pipelines accordingly.
- Vendor & Manufacturing Management
o Identify and onboard suitable contract manufacturers for both categories.
o Conduct facility audits, negotiate terms, and oversee production and quality standards.
o Coordinate with supply chain to ensure availability, cost efficiency, and timely replenishment.
- Go-To-Market (GTM)
o Support GTM planning including launch timelines, product marketing inputs, packaging briefs, and positioning.
o Work cross-functionally with sales, marketing, and operations for seamless execution.
o Monitor product performance post-launch and drive continuous improvement.
- Compliance & Quality
o Ensure products meet food safety norms and regulatory requirements.
o Work with QA teams to maintain consistent quality across batches.
Skills and qualifications
Qualifications
- Bachelor’s or Master’s degree in Food Technology, Food Science, Biotechnology, Agriculture, or related fields OR Graduate/Postgraduate in Engineering; MBA preferred.
- Additional certification/experience in NPD, Category Management, or Food Safety is a plus.
Experience
- 5–10 years of experience in Namkeen, Snacks, Frozen Foods, Savory Foods, or related packaged food categories.
- Track record of launching products end-to-end in a growing consumer food environment.
- Experience of managing co-manufacturers and working with cross-functional teams.
Skills/Key Competencies
- Strong understanding of food formulation, processing, and quality standards.
- Commercial acumen with an ability to drive margins and P&L metrics.
- Vendor negotiation and vendor development skills.
- Strong analytical and category planning capabilities.
- Ability to work in a fast-paced, entrepreneurial setup.
- Excellent communication and stakeholder management skills.
What's On Offer
An opportunity to lead end-to-end New Product Development (NPD) for Food products - Namkeen and Frozen Food categories. This role involves building the category strategy, developing new products, managing third-party manufacturing, and driving category performance across multiple channels.
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