Marketing Manager - LSM

Consumer
Gurgaon
Marketing

About the Company

Our client is a key player in the global coffee chain market, renowned for setting the standard for premium quality and the iconic "coffee experience" worldwide.

Roles and Responsibilites

As our Retail Brand Marketing Manager, you are the architect of the physical cafe experience—turning every square foot into a powerful brand story. Moving beyond the "how" of operations, you will own the "soul" of our spaces, driving footfall through high-impact BTL activations and local store marketing that embeds us into the heart of the community. From the tactile premium of our packaging to the sensory "vibe" of our interiors, you’ll curate every tangible touchpoint to maximize guest delight and loyalty. A strategic partner to the leadership, you will blend commercial savvy with creative flair to ensure our physical presence isn't just a shop, but a destination that disrupts the coffee landscape.

Skills and qualifications

You are a seasoned brand architect with 8 to 12 years of experience in high-growth retail, F&B, or premium consumer environments, where you’ve mastered the art of BTL strategy and local store marketing. You possess a rare blend of commercial grit and creative intuition, with a proven track record of managing multi-unit marketing budgets and turning physical spaces into high-performing brand destinations. Your expertise lies in sensory branding and visual merchandising, coupled with the ability to build powerful community partnerships that drive footfall without relying on a digital screen. An influential leader and a natural collaborator, you have the strategic maturity to work alongside executive leadership, the analytical mind to track retail ROI, and the "boots-on-the-ground" passion to ensure every cafe reflects our premium standards.

What's On Offer

Be the driving force behind the strategic expansion of a global coffee giant, building world-class café experience centers across the high-growth Indian market.

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"Lagrange didn't just find me a job—they found me the right job. Their consultant understood exactly what I was looking for, even when I couldn't fully articulate it myself."

Ronak
CEO, Haifir

"Lagrange didn't just find me a job—they found me the right job. Their consultant understood exactly what I was looking for, even when I couldn't fully articulate it myself."

Ronak
CEO, Haifir

"Lagrange didn't just find me a job—they found me the right job. Their consultant understood exactly what I was looking for, even when I couldn't fully articulate it myself."

Ronak
CEO, Haifir

"Lagrange didn't just find me a job—they found me the right job. Their consultant understood exactly what I was looking for, even when I couldn't fully articulate it myself."

Ronak
CEO, Haifir

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