Our client is a well-established player in the packaged foods and snacking segment, known for its consistent product quality, strong consumer trust, and growing national presence.

Key Responsibilities

Drive revenue growth across alternate channels including Institutional, HoReCa, Corporate, Wholesale, and CSD/Defence

Develop and execute channel-specific sales strategies aligned with overall business objectives

Identify, onboard, and manage distributors, partners, and key accounts to strengthen market presence

Build and nurture long-term relationships with institutional buyers, corporate clients, and government bodies

Lead commercial negotiations and close high-value bulk deals and long-term contracts

Ensure strong brand visibility through in-store activations, product placements, and promotional initiatives

Identify and capitalize on new business opportunities within untapped or emerging alternate channels

Monitor sales performance, track KPIs, and provide regular MIS reports with actionable insights

Collaborate cross-functionally with marketing, supply chain, and trade marketing teams to drive execution excellence

Manage channel-specific initiatives such as premium placements and activations (Mumbai focus) and bulk/festive sales through CSD, government, and wholesale networks (NCR focus)

5–8 years FMCG experience

Strong alternate channel exposure

Strong negotiation and relationship skills

MBA preferred

Leadership opportunity to drive business growth across key North markets.

Exposure to expanding brand presence in high-potential territories.