The company is a fast-growing consumer health-tech brand building a category-defining product at the intersection of technology, data, and personalized healthcare. Backed by strong early traction in international markets, the company is on a high-growth trajectory and is focused on building a trusted, science-led consumer brand in a deeply underpenetrated category. The team operates at the intersection of product innovation, storytelling, and consumer insight.

Own end-to-end organic content strategy across Instagram, YouTube, TikTok/Reels, and Email/Newsletter

Translate brand strategy, product insights, and complex concepts into simple, engaging, and shareable content

Build scalable content IPs and repeatable formats that drive engagement, saves, and organic growth

Lead content planning, calendar, and execution across formats (short-form, long-form, editorial)

Partner with product, insights, PR, and influencer teams to create integrated narratives

Drive data-led decision making—track performance, optimize content, and scale what works

Build and manage a lean in-house + external content ecosystem (creators, agencies, editors)

8–12 years in content, social, editorial, or digital storytelling roles

Strong experience scaling organic content across Instagram, YouTube, and short-form video platforms

Proven ability to turn complex or insight-heavy topics into high-engagement content

Strong understanding of content analytics, audience behavior, and platform algorithms

Experience working with consumer brands, D2C, media, or health/wellness categories preferred

High ownership mindset with ability to operate in a fast-paced, high-growth environment

Build and scale a high-impact organic content engine across platforms

Own content strategy across social, video, and editorial ecosystems

Work at the intersection of science, storytelling, and brand building

High ownership role with strong visibility to founders and leadership