Sales Head- Andhra Pradesh+Telangana (Alcobev)

Consumer
Hyderabad
Sales
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About the Company

Our client is one of the largest spirits manufacturers in the world.

Roles and Responsibilites

  • P&L Ownership: Own topline, bottom-line and market share for BII portfolio across AP & Telangana
  • Strategy: Design and execute route-to-market plans for each channel – retail, on-premise, CSD & B2B
  • Volume & Value Growth: Deliver monthly, quarterly and annual NSV, volume and profitability targets
  • Key Account Management: Build strategic partnerships with top distributors, retail chains, hotels, and corporates
  • Distributor Network: Appoint, manage and drive ROI for distributors; ensure healthy stock norms and credit control
  • Team Leadership: Lead, coach and motivate RSM/ASM/ASE teams; drive performance culture and capability building
  • Commercial Planning: Develop state pricing, schemes, discounts and trade spends within budget guidelines
  • Brand Execution: Ensure premium visibility, availability and activation of BII brands across outlets
  • Regulatory Compliance: Manage excise, labeling, licensing and all state policy requirements for AP & Telangana
  • Demand Planning: Forecast accurately with supply chain to maintain OTIF and avoid OOS situations
  • Market Intelligence: Track competitor moves, pricing, consumer trends and share insights with HO
  • New Launches: Lead successful roll-out of new BII SKUs and innovations in both states
  • Trade Marketing: Partner with marketing to execute festivals, consumer promos and on-premise activations.
  • MIS & Reporting: Monitor KPIs, dashboards and analytics; present business reviews to leadership
  • Stakeholder Management: Liaise with supply chain, finance, legal, marketing and global teams for alignment

Skills and qualifications

  • 12+ years in alcobev sales (on-premise and off-premise)
  • Core alcobev expertise in Andhra Pradesh & Telangana is a must
  • Professional proficiency in Telugu is a must
  • Masters education in sales & marketing will be preferred
  • Current/preferred location must be Hyderabad

What's On Offer

  • Excellent work culture
  • Report to country leadership
  • Market leading compensation
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