Our client is a high-growth, publicly listed retail leader in India that is rapidly expanding and reshaping the market.

Loyalty Partner Management (Capillary)

Own and manage the Capillary Technologies platform for all loyalty programs, rewards points management, customer engagement campaigns, and retention initiatives.

Demonstrate hands-on expertise in campaign management, CRM modules, customer lifecycle journeys, rewards configuration, analytics dashboards, and system integrations.

Customer Insights, Segmentation & Personalization

Build advanced customer segmentation models based on buying behavior, demographics, loyalty status, and shopping patterns.

Conduct deep-dive customer behavior analysis to identify specific cohorts (e.g., bulk buyers, active redeemers, and omnichannel shoppers moving between online and offline platforms).

Leverage AI and advanced analytics to predict customer behavior, personalize marketing campaigns, and significantly improve customer engagement.

Analyze end-to-end customer journeys across online and offline touchpoints to eliminate friction and maximize conversion rates.

Data Management, Analytics & Governance

Perform big data analytics to generate actionable business insights and build predictive models for leadership decision-making.

Ensure data accuracy and consistency across platforms by identifying and resolving discrepancies in loyalty penetration reports and datasets.

Design, build, and maintain scalable, optimized data pipelines for seamless reconciliation and reporting.

Monitor overall campaign performance, ROI, customer trends, and key lifecycle metrics to continuously optimize marketing strategies.

Cross-Functional Collaboration

Partner closely with CRM, Marketing, Technology, and Business units to implement data-led, customer-centric strategies.

Skills & Competencies

Technical Analytics Toolkit: Highly proficient in Big Data tools, including Databricks, SQL, Python, R, Google Analytics, and Advanced Excel.

Platform Expertise: Deep, hands-on administrative and operational knowledge of Capillary Tools or equivalent top-tier enterprise CRM/Loyalty suites.

Strategic Thinking: Proven capability to translate raw data from 150M+ users into scalable, high-ROI business strategies.

Communication: Exceptional ability to build dashboards and present complex data insights clearly to C-suite leadership.

Qualifications & Experience

Education: B.Tech / B.E. AND an MBA, both strictly from Tier-1 institutions.

Experience: Minimum of 4 to 6 years of core experience in CRM, Loyalty, and Data Analytics.

Industry Background: Must have a strong background in the B2C Retail sector (E-commerce or Brick-and-Mortar retail).

This is a high-impact, high-visibility role working with one of the largest consumer datasets in the region. If you are passionate about transforming data into customer loyalty, we want to hear from you.