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Category Marketing Head - Mainstream Portfolio (Alcobev)
Consumer
Bengaluru
Marketing
About the Company
Our client is one of the world's largest brands in the alcobev sector
Roles and Responsibilites
- Lead end‑to‑end brand management, from planning to execution.
- Formulate and implement brand strategies aligned with company vision.
- Identify unique market needs and consumer opportunities.
- Develop advertising campaigns and promotional activities to drive brand desire.
- Strengthen trade relationships through impactful brand programs.
- Ensure brand positioning resonates with target consumers.
- Monitor performance against defined brand objectives and KPIs.
- Manage allocated brand budget effectively and responsibly.
- Collaborate cross‑functionally with sales, marketing, and creative teams.
- Continuously analyze market trends to refine strategies and maintain competitive edge.
Skills and qualifications
- 12 to 15 years of experience in brand management preferably from FMCG/Alcobev
- Current preferred role to be Bengaluru
- Experience in handling brand P&L, Agency management, creative development process, digital and content marketing, passion for building craft and challenger brands
- A master's education is preferred although not necessary
What's On Offer
- Market leading compensation
- Excellent work culture
Lagrange Point For Job Seekers
Access to exclusive job opportunities
Work with specialized consultants who are well equipped to understand your profile, unique strengths and career goals
From interview preparation to offer negotiation, we're with you at every step
We build relationships that go beyond a placement
Haven’t found your desired role?
Join us to discover opportunities that match your skills, aspirations, and career goals.
For Talent.
For Opportunity.
For Growth.
Why someone should join us?
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