We are working on a high-impact leadership mandate with a trusted legacy media brand that is investing aggressively to build a future-ready, digital-first organization. With a formidable digital footprint reaching millions of unique users globally and generating massive monthly video views, the brand commands significant social scale across major social media platforms. The organization is currently undergoing a substantial digital transformation, recruiting senior talent from leading publishers, OTT platforms, and new-age digital businesses to lead its evolution in the vernacular digital content ecosystem.

The role will own and scale the digital growth engine for the organization. Key responsibilities include:

1. Strategic Growth: Lead user acquisition, subscription growth, and retention strategies to expand the brand's digital presence.
2. Platform Monetization: Drive engagement, repeat usage, and monetization across all digital platforms.
3. App Growth: Scale app-based user ecosystems.
4. Leadership: Act as a change agent, building and managing high-performing digital teams and fostering a culture of innovation.
5. Cross-functional Collaboration: Work closely with stakeholders across the organization to integrate digital initiatives with broader business objectives.

1. Proven Leadership: Extensive experience in leading digital transformation projects within media, OTT, or new-age digital businesses.
2. Strategic Vision: Ability to set a clear direction for digital growth, mapping organizational goals to innovative digital solutions.
3. Technical Fluency: Understanding of digital platforms, data analytics, and modern tech tools to drive ROI.
4. Change Management: Exceptional ability to influence at all levels, championing a digital mindset and managing complex organizational transitions.
5. Domain Expertise: Deep understanding of the regional or vernacular digital content landscape.

You will be joining an organization committed to significant investment in its digital future, providing the platform and resources for a leader to build at scale within the Hindi/regional digital content ecosystem.