Our client is a new age consumer brand based out of Mumbai.

• Own overall brand strategy, positioning, identity, tone of voice, and cultural relevance for the beverage portfolio.
• Lead social media strategy across platforms, including content planning, trend spotting, community engagement, influencer collaborations, and social-first campaign ideas.
• Develop and execute ATL campaigns that build brand awareness, recall, and salience across priority markets.
• Drive digital brand campaigns across paid, owned, earned, and creator-led channels, ensuring strong integration with performance, commerce, and sales objectives.
• Build breakthrough creative campaigns that reflect Gen Z codes, youth culture, humour, music, street culture, college life, food moments, and everyday energy occasions.
• Work closely with senior leadership to shape the long-term brand vision and growth roadmap.
• Partner with sales, trade marketing, e-commerce, quick commerce, and modern trade teams to translate brand campaigns into market-facing activations.
• Manage creative, media, digital, social, influencer, and production agency partners to deliver high-quality output at speed.
• Lead new product launch communication, campaign architecture, packaging communication inputs, and go-to-market storytelling.
• Track brand health, campaign effectiveness, social engagement, content performance, market feedback, and consumer sentiment to sharpen future strategy.

• Experience in Gen Z, new-age consumer, D2C, food and beverage, FMCG, lifestyle, youth, or culture-led brands. (ideally 7-10 years)
• Strong preference for candidates who have built social-first or digital-first brands with a distinct creative voice.
• Deep understanding of social media platforms, creator ecosystems, meme culture, youth trends, digital storytelling, and brand communities.
• Proven ability to lead ATL and integrated campaigns, from insight and idea to execution and measurement.
• Strong creative judgement with the ability to evaluate scripts, films, visual identity, packaging, influencer content, and campaign assets.
• Comfortable working in a fast-paced, founder-led, high-growth environment with high ownership and execution intensity.
• Ability to balance creativity with commercial outcomes, including distribution expansion, trial generation, repeat purchase, and brand salience.

This is an opportunity to build one of India’s most exciting new-age beverage brands at a pivotal growth stage. The Brand Head will work directly with the Founder and Chief Growth Officer to shape how the brand shows up in culture, commerce, retail, and the everyday lives of young Indian consumers.