Building a voice-first, AI-powered financial companion for India's next 300 million credit users. This is the flagship, but it is the anchor of a house of brands: prime.care (health & insurance), Right Card (credit card discovery & management), and core lending products across Personal Loans and Gold Loans.

Build the brand identity system: visual language, tone of voice, naming conventions, and design

principles that work across a voice-first UI and traditional digital surfaces

Ensure brand consistency across all consumer touchpoints, app, campaigns, social, partner

co-brands, and offline (O2O) activations

Commission and direct content strategy, from short-form video and creator partnerships to long-form trust-building content for financial products

Lead brand campaigns for product launches and seasonal moments across all categories, such

as lending, insurance, credit card

Own relationships with creative agencies, production houses, and social media partners

10+ years in brand management or marketing leadership, with demonstrated ownership of a

consumer brand at scale

• Track record of building brand from early stage, not just managing an inherited identity
• Strong creative instincts paired with commercial discipline: you know how brand equity translates to acquisition cost and LTV

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