Category Head- FMCG Food
Consumer
Bengaluru
Marketing
About the Company
Our client is a leading FMCG Food Organization with a strong national and budding international presence
Roles and Responsibilites
- Heading the P&L: Drive category revenue, margins, and profitability. Manage budget allocation and forecast accuracy to deliver annual growth targets.
- 4Ps Strategy: Lead product, pricing, packaging, and distribution plans. Ensure portfolio is insight led and competitively positioned.
- ATL Leadership: Develop and execute TV, print, and OOH campaigns to build brand equity and salience at scale.
- BTL & Trade Marketing: Design shopper activations, on premise programs, and key account plans to drive visibility and conversion.
- Digital & Social: Own integrated digital strategy across performance, content, and influencers to build engagement and demand.
- Innovation: Identify white spaces, lead NPD and renovation, and manage end to end launch plans with R&D and supply.
- Packaging: Champion packaging as a growth lever for differentiation, sustainability, and shelf impact.
- Agency & Partner Management: Brief, manage, and evaluate creative, media, and digital agencies for output and ROI.
- Cross Functional Collaboration: Partner with sales, supply chain, finance, and legal to align on priorities and execution.
- Market & Consumer Insight: Use data and consumer research to guide decisions and track brand health and share.
Skills and qualifications
- Education: Tier 1 MBA, 2016-2018 batch, with strong academic track record.
- Experience: 8-10 years in FMCG marketing, managing full P&L and 4Ps for food/beverage brands.
- Brand Building: Proven expertise in ATL, BTL, and Digital campaigns that drove equity and growth.
- Commercial Acumen: Strong analytical, financial, and trade marketing skills to deliver profitable share gains.
- Leadership: People manager with agency, cross-functional, and stakeholder influencing experience.
What's On Offer
- Chance to build exciting new age categories
- Work on global category launches and development
- Market Leading Pay
- Report directly to C-Suite Leadership
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10+
Specializations

02
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