A beverage company engaged in the development, manufacturing, and distribution of non-alcoholic drinks. The organization offers a diverse product portfolio designed to meet evolving consumer preferences, with a focus on quality, innovation, and market expansion. Through a growing distribution network and customer-centric approach, it serves a broad range of consumers across multiple regions.

Key Responsibilities

1. Drive primary and secondary sales to achieve business targets.
2. Develop territory sales plans and execute market expansion initiatives.
3. Appoint, develop and manage distributors.
4. Increase numeric and weighted distribution across General Trade.
5. Ensure effective beat planning, outlet coverage, merchandising and visibility.
6. Monitor inventory and stock availability.
7. Lead distributor sales representatives through joint market visits.
8. Build relationships with retailers, wholesalers and trade partners.
9. Track competitor activities and market trends.
10. Execute trade schemes, promotions and activations.
11. Drive POSM execution across priority outlets.
12. Review sales performance and productivity metrics.
13. Ensure collections and commercial compliance.
14. Coach and develop frontline sales teams.
15. Prepare forecasts and business reports.

Experience in beverages including CSD, juices, energy drinks, packaged water, dairy beverages and RTD products. Candidates from leading beverage/FMCG companies will be preferred.

Opportunity to contribute to the growth of one of India's exciting beverage brands in a fast-paced, entrepreneurial environment.