The company is on a mission to make financial literacy and credit access simple, actionable, and

inclusive for over 150 million Indians who are credit-underserved. From starting personalized

credit consulting in 2023 to now empowering over 5 million users to take control of their credit

health, we are one of India’s fastest-growing credit score & credit management apps. Backed by leading VC funds in India, consistently ranked among the top 10 finance apps in the

country, and are currently on a 1x to 100x growth journey. Building a high-impact team that

shares our vision of transforming how India understands and manages credit—and this is only the

beginning.

● Growth & User Acquisition - Own customer acquisition across paid, organic, partnerships

and emerging channels. Continuously optimize CAC, ROAS, LTV and payback periods.

Identify and unlock new growth channels through experimentation and build scalable

acquisition engines that drive sustainable growth.

● Brand & Consumer Marketing - Build one of India's most trusted consumer fintech

brands by developing differentiated positioning and messaging.

● Product Marketing - Own GTM strategy for new product launches by translating complex

financial products into compelling consumer narratives.

● CRM & Lifecycle Marketing - Build sophisticated lifecycle journeys across Push, Email,

SMS and WhatsApp to improve activation, engagement, retention and reactivation. Drive

personalized customer experiences using data and experimentation.

● Performance Marketing - Scale digital acquisition across Google, Meta and other

performance channels. Build robust attribution and measurement frameworks and

continuously improve campaign efficiency.

● Content & Social - Build educational content that improves financial literacy to help grow

presence across social platforms. Develop creator and influencer partnerships.

● Analytics & Experimentation - Create a culture of experimentation. Define & own

north-star metrics and marketing dashboards by partnering with Analytics to improve

marketing effectiveness. Lead A/B testing across the customer journey.

● Team Leadership - Build and mentor a world-class marketing organization. Hire and

develop high-performing talent by fostering a culture of ownership, speed and customer

obsession.

10–15 years of progressive marketing experience.

● Experience leading marketing in a high-growth consumer internet, fintech, digital

payments, lending or subscription business.

● Strong expertise in performance marketing and growth.

● Deep understanding of consumer funnels and lifecycle marketing.

● Proven success managing multi-crore marketing budgets.

● Strong analytical mindset with the ability to make data-driven decisions.

● Experience building and leading high-performing marketing teams.

● Fintech, credit, banking or financial services experience.

● Experience scaling a startup from Series A/B through rapid growth.

● Exposure to app-first businesses with millions of users

This role is ideal for someone who thrives in high-growth environments, loves solving ambiguous problems and is deeply analytical