Vice President - Brand
About the Company
Our client is a high-growth, consumer-focused brand with a strong digital presence and a rapidly expanding offline footprint. The company has established strong consumer traction and is now scaling aggressively across markets and categories.
Roles and Responsibilites
Own overall brand strategy, positioning and architecture.
Lead 360° integrated campaigns across digital, social, OTT, OOH and retail.
Drive consumer insights, brand communication and creative strategy.
Lead celebrity, influencer and strategic brand partnerships.
Build a consistent brand experience across digital and physical retail.
Drive brand strategy for new categories and consumer segments.
Build and lead the brand/marketing team.
Track brand health and commercial impact of brand investments.
Skills and qualifications
8–14 years of experience in brand building / consumer marketing.
Strong experience across Fashion, Jewellery, Beauty, Lifestyle, D2C, Retail or premium consumer businesses.
Proven track record of scaling or repositioning consumer brands.
Strong integrated campaign and consumer communication experience.
Experience across both digital and offline/retail brand building.
Strong creative, consumer and commercial orientation.
Experience working with celebrities, influencers and leading creative agencies.
Candidates from high-growth, entrepreneurial environments preferred.
What's On Offer
Opportunity to own the overall brand charter for a high-growth consumer business.
Direct interaction with the Founders and senior leadership team.
Opportunity to shape brand strategy, positioning and consumer proposition.
Build and lead a high-performing brand organisation.
Significant exposure to new categories, omnichannel expansion and national scale-up.
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