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Business Head
About the Company
A premium, science-led D2C beauty and wellness brand, built around the intersection of clean beauty, efficacy and neurocosmetics.
The brand began with personal care and haircare and has expanded into skincare, with a differentiated proposition around the skin–brain connection. Its portfolio includes skincare, haircare and body/personal-care products, with the brand operating across India and the US. It has also expanded its presence across leading e-commerce platforms, including Nykaa and Tira.
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Roles and Responsibilites
- Business & P&L Ownership
Take end-to-end ownership of the Justhuman business and P&L.
Develop and execute the overall business strategy to achieve aggressive revenue and profitability targets.
Identify new growth opportunities across categories, channels and geographies.
Build the annual operating plan, budgets and business targets.
- D2C & E-commerce Growth
Drive growth across the brand's D2C website and marketplace ecosystem.
Own key business metrics including revenue, AOV, CAC, repeat rate, conversion, ROAS and contribution margins.
Identify opportunities to improve customer acquisition, retention and lifetime value.
Build a scalable e-commerce growth engine.
- Marketplace & Channel Expansion
Strengthen presence across platforms such as Nykaa, Tira, Amazon and other relevant marketplaces.
Evaluate and build additional online and offline channels as the business scales.
Develop channel-specific strategies while maintaining premium brand positioning.
- GTM & Commercial Strategy
Drive go-to-market strategy for new products and categories.
Work closely with Marketing, Product, Supply Chain and Operations to ensure successful launches.
Identify whitespace opportunities within beauty, skincare, personal care and wellness.
Build the right pricing, assortment and promotional strategy.
- Marketing & Brand Growth
Partner closely with the Marketing team to translate brand strategy into commercial growth.
Ensure marketing investments are aligned with business outcomes.
Drive an effective balance between brand building and performance marketing.
Build strong understanding of consumer behaviour, category trends and competitive dynamics.
- Distribution & Offline Expansion
Evaluate opportunities to build a selective offline distribution strategy.
Develop partnerships with premium beauty retailers, modern trade and other relevant channels.
Ensure offline expansion complements the brand's premium D2C positioning.
- Team & Organisation Building
Build and lead a high-performing business team.
Define the organisational structure required for the next stage of growth.
Hire, mentor and develop key functional leaders.
Establish strong performance metrics and accountability across the organisation.
- Data, Analytics & Consumer Insights
Build a highly data-driven approach to business decision-making.
Track revenue, customer cohorts, CAC, LTV, retention, margins and channel profitability.
Translate consumer and market insights into product and business opportunities.
- International Growth
Explore opportunities to further scale the brand's international presence, particularly across markets where Justhuman already has a footprint.
Evaluate new geographies, partnerships and distribution models in line with the brand's long-term strategy.
Ideal Candidate Profile
10–15+ years of overall experience with significant experience in D2C / e-commerce / consumer businesses.
Experience in Beauty, Personal Care, Skincare, Wellness, FMCG or adjacent premium consumer categories preferred.
Must have demonstrated experience of scaling a business, ideally in a startup or high-growth environment.
Strong commercial and P&L orientation.
Should understand the complete D2C ecosystem – website, marketplaces, performance marketing, customer acquisition, retention and analytics.
Experience managing cross-functional teams and building organisations.
Entrepreneurial mindset with the ability to operate hands-on in a relatively lean environment.
Strong understanding of unit economics and growth metrics.
Ability to work closely with founders and translate vision into execution.
Should be comfortable with ambiguity, speed and high ownership.
Skills and qualifications
- Business & P&L Ownership
Take end-to-end ownership of the Justhuman business and P&L.
Develop and execute the overall business strategy to achieve aggressive revenue and profitability targets.
Identify new growth opportunities across categories, channels and geographies.
Build the annual operating plan, budgets and business targets.
- D2C & E-commerce Growth
Drive growth across the brand's D2C website and marketplace ecosystem.
Own key business metrics including revenue, AOV, CAC, repeat rate, conversion, ROAS and contribution margins.
Identify opportunities to improve customer acquisition, retention and lifetime value.
Build a scalable e-commerce growth engine.
- Marketplace & Channel Expansion
Strengthen presence across platforms such as Nykaa, Tira, Amazon and other relevant marketplaces.
Evaluate and build additional online and offline channels as the business scales.
Develop channel-specific strategies while maintaining premium brand positioning.
- GTM & Commercial Strategy
Drive go-to-market strategy for new products and categories.
Work closely with Marketing, Product, Supply Chain and Operations to ensure successful launches.
Identify whitespace opportunities within beauty, skincare, personal care and wellness.
Build the right pricing, assortment and promotional strategy.
- Marketing & Brand Growth
Partner closely with the Marketing team to translate brand strategy into commercial growth.
Ensure marketing investments are aligned with business outcomes.
Drive an effective balance between brand building and performance marketing.
Build strong understanding of consumer behaviour, category trends and competitive dynamics.
- Distribution & Offline Expansion
Evaluate opportunities to build a selective offline distribution strategy.
Develop partnerships with premium beauty retailers, modern trade and other relevant channels.
Ensure offline expansion complements the brand's premium D2C positioning.
- Team & Organisation Building
Build and lead a high-performing business team.
Define the organisational structure required for the next stage of growth.
Hire, mentor and develop key functional leaders.
Establish strong performance metrics and accountability across the organisation.
- Data, Analytics & Consumer Insights
Build a highly data-driven approach to business decision-making.
Track revenue, customer cohorts, CAC, LTV, retention, margins and channel profitability.
Translate consumer and market insights into product and business opportunities.
- International Growth
Explore opportunities to further scale the brand's international presence, particularly across markets where Justhuman already has a footprint.
Evaluate new geographies, partnerships and distribution models in line with the brand's long-term strategy.
Ideal Candidate Profile
10–15+ years of overall experience with significant experience in D2C / e-commerce / consumer businesses.
Experience in Beauty, Personal Care, Skincare, Wellness, FMCG or adjacent premium consumer categories preferred.
Must have demonstrated experience of scaling a business, ideally in a startup or high-growth environment.
Strong commercial and P&L orientation.
Should understand the complete D2C ecosystem – website, marketplaces, performance marketing, customer acquisition, retention and analytics.
Experience managing cross-functional teams and building organisations.
Entrepreneurial mindset with the ability to operate hands-on in a relatively lean environment.
Strong understanding of unit economics and growth metrics.
Ability to work closely with founders and translate vision into execution.
Should be comfortable with ambiguity, speed and high ownership.
What's On Offer
End-to-end business ownership rather than a single-function role.
Opportunity to work directly with the Founder & CEO.
Build and scale a differentiated premium beauty and wellness brand.
Significant scope to shape P&L, GTM, channels, team and growth strategy.
Opportunity to work at the intersection of D2C, beauty, technology and science-led product innovation.
Ideal platform for an entrepreneurial leader looking to build a sizeable consumer business.
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