Senior Content Strategist
About the Company
The company is a Series B B2B SaaS company operating in the logistics and supply-chain technology space. It helps global enterprises optimise freight operations, automate processes and improve supply-chain visibility.
Roles and Responsibilites
Develop content briefs based on customer insights, product knowledge, industry research and competitive gaps.
Extract meaningful insights from customer conversations, sales calls and internal subject-matter experts.
Define content structure, search intent, target queries, tone and key differentiators.
Oversee AI-assisted content creation, ensuring strong quality, accuracy, originality and brand voice.
Edit and fact-check content while incorporating relevant research and proprietary data.
Review existing content for freshness, consolidation and improvement opportunities.
Work closely with content, research, product and leadership teams to strengthen the overall content strategy.
Optimise content for SEO, structured data and AI/LLM discoverability.
Skills and qualifications
5+ years of experience in B2B content strategy, editorial or content marketing.
Experience working with technical or SaaS audiences.
Strong ability to extract insights from SMEs, sales teams and customers.
Hands-on experience with AI-assisted content workflows beyond basic prompting.
Good understanding of on-page SEO, structured content and LLM-friendly content.
Strong editorial judgement and attention to detail.
Logistics/supply chain experience is a plus, but not mandatory.
What's On Offer
Opportunity to work at the intersection of B2B SaaS, content strategy and AI.
Direct impact on business pipeline and content performance.
Opportunity to work with proprietary research and data to create differentiated content.
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