Alternate Sales Manager

About the Company

Our client is a well-established player in the packaged foods and snacking segment, known for its consistent product quality, strong consumer trust, and growing national presence.

Roles and Responsibilities

• Key Responsibilities
• Drive revenue growth across alternate channels including Institutional, HoReCa, Corporate, Wholesale, and CSD/Defence
• Develop and execute channel-specific sales strategies aligned with overall business objectives
• Identify, onboard, and manage distributors, partners, and key accounts to strengthen market presence
• Build and nurture long-term relationships with institutional buyers, corporate clients, and government bodies
• Lead commercial negotiations and close high-value bulk deals and long-term contracts
• Ensure strong brand visibility through in-store activations, product placements, and promotional initiatives
• Identify and capitalize on new business opportunities within untapped or emerging alternate channels
• Monitor sales performance, track KPIs, and provide regular MIS reports with actionable insights
• Collaborate cross-functionally with marketing, supply chain, and trade marketing teams to drive execution excellence
• Manage channel-specific initiatives such as premium placements and activations (Mumbai focus) and bulk/festive sales through CSD, government, and wholesale networks (NCR focus)

Skills and qualifications

• 5–8 years FMCG experience
• Strong alternate channel exposure
• Strong negotiation and relationship skills
• MBA preferred

What's On Offer

• Leadership opportunity to drive business growth across key North markets.
• Exposure to expanding brand presence in high-potential territories.