Area Sales Manager

About the Company

A beverage company engaged in the development, manufacturing, and distribution of non-alcoholic drinks. The organization offers a diverse product portfolio designed to meet evolving consumer preferences, with a focus on quality, innovation, and market expansion. Through a growing distribution network and customer-centric approach, it serves a broad range of consumers across multiple regions.

Roles and Responsibilities

• Key Responsibilities
• Drive primary and secondary sales to achieve business targets.
• Develop territory sales plans and execute market expansion initiatives.
• Appoint, develop and manage distributors.
• Increase numeric and weighted distribution across General Trade.
• Ensure effective beat planning, outlet coverage, merchandising and visibility.
• Monitor inventory and stock availability.
• Lead distributor sales representatives through joint market visits.
• Build relationships with retailers, wholesalers and trade partners.
• Track competitor activities and market trends.
• Execute trade schemes, promotions and activations.
• Drive POSM execution across priority outlets.
• Review sales performance and productivity metrics.
• Ensure collections and commercial compliance.
• Coach and develop frontline sales teams.
• Prepare forecasts and business reports.

Skills and qualifications

Experience in beverages including CSD, juices, energy drinks, packaged water, dairy beverages and RTD products. Candidates from leading beverage/FMCG companies will be preferred.

What's On Offer

Opportunity to contribute to the growth of one of India's exciting beverage brands in a fast-paced, entrepreneurial environment.