Brand Lead

About the Company

Our client is one of India's fastest growing personal care brands

Roles and Responsibilities

• Lead brand marketing across influencer marketing, social media, PR, events, and campaigns.
• Plan and execute influencer campaigns from creator selection to performance tracking.
• Own social media strategy, content calendars, and community engagement.
• Drive product launches and integrated brand campaigns across all channels.
• Collaborate with Creative, Growth, and Category teams to develop high-performing marketing assets.
• Measure campaign performance and manage agencies, creators, and external partners.

Skills and qualifications

• 5–8 years of experience in Brand Marketing, Influencer Marketing, or Social Media.
• Strong understanding of influencer ecosystems, social platforms, and content strategy.
• Experience managing product launches, PR, events, and integrated campaigns.
• Data-driven mindset with the ability to measure and optimize campaign performance.
• Excellent stakeholder, agency, and project management skills.
• Experience in D2C, FMCG, Beauty, or Personal Care brands is preferred.

What's On Offer

• Lead brand marketing for a fast-growing D2C personal care brand.
• High ownership with opportunities to shape brand strategy and campaigns.
• Work with a collaborative, creative, and entrepreneurial team.
• Exposure to innovative product launches and creator-led marketing.
• Competitive compensation and strong career growth opportunities.