Brand Manager

About the Company

Our client is one of the largest spirits manufacturers in the world.

Roles and Responsibilities

• . Brand Launch & GTM Strategy
• Lead the go-to-market (GTM) strategy for the brand launch in India.
• Drive brand positioning, campaign planning, digital visibility, and influencer engagement initiatives.
• Execute innovative and trend-forward marketing campaigns aligned with brand objectives.
• Consumer & Digital Engagement
• Build strong engagement with youth audiences through culturally relevant storytelling and social media campaigns.
• Collaborate with influencers, creators, and digital partners to strengthen brand awareness and relevance.
• Brand Management & Communication
• Develop and execute brand positioning and communication strategies in line with global brand guidelines.
• Ensure consistency across all creatives, POSM, packaging, and consumer communication.
• Trade Marketing & Sales Support
• Partner closely with Trade Marketing and Sales teams to achieve annual AOP volume and value targets.
• Identify business drivers, market gaps, and growth opportunities using the marketing 4Ps framework.
• Cross-Functional Coordination
• Coordinate with internal stakeholders including Sales, Finance, Purchase, Supply Chain, and Trade Marketing for seamless business operations.
• Ensure timely execution of product launches, inventory tracking, and production planning.
• Agency & Vendor Management
• Manage creative, digital, media, social, and print agencies for effective campaign delivery.
• Handle marketing operations including PO management, vendor coordination, and invoice clearance processes.

Skills and qualifications

• 5+ years of experience in Brand Management or Marketing within FMCG, Consumer Goods, or Alcobev industries.
• Strong understanding of brand building, consumer marketing, and digital-first campaigns.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple agencies and cross-functional teams effectively.
• Creative, passionate, and driven to build culturally relevant brands in India.
• Strong analytical mindset with an understanding of market trends and consumer behavior.

What's On Offer

Exciting opportunity to work with a leader in the FMCG Industry