For Talent/Open roles

Category Head- FMCG Food

Name: Lagrange Point
Price range: $$$

Consumer

Bangalore

Marketing

About the Company

Our client is a leading FMCG Food Organization with a strong national and budding international presence

Heading the P&L: Drive category revenue, margins, and profitability. Manage budget allocation and forecast accuracy to deliver annual growth targets.
4Ps Strategy: Lead product, pricing, packaging, and distribution plans. Ensure portfolio is insight led and competitively positioned.
ATL Leadership: Develop and execute TV, print, and OOH campaigns to build brand equity and salience at scale.
BTL & Trade Marketing: Design shopper activations, on premise programs, and key account plans to drive visibility and conversion.
Digital & Social: Own integrated digital strategy across performance, content, and influencers to build engagement and demand.
Innovation: Identify white spaces, lead NPD and renovation, and manage end to end launch plans with R&D and supply.
Packaging: Champion packaging as a growth lever for differentiation, sustainability, and shelf impact.
Agency & Partner Management: Brief, manage, and evaluate creative, media, and digital agencies for output and ROI.
Cross Functional Collaboration: Partner with sales, supply chain, finance, and legal to align on priorities and execution.
Market & Consumer Insight: Use data and consumer research to guide decisions and track brand health and share.

Education: Tier 1 MBA, 2016-2018 batch, with strong academic track record.
Experience: 8-10 years in FMCG marketing, managing full P&L and 4Ps for food/beverage brands.
Brand Building: Proven expertise in ATL, BTL, and Digital campaigns that drove equity and growth.
Commercial Acumen: Strong analytical, financial, and trade marketing skills to deliver profitable share gains.
Leadership: People manager with agency, cross-functional, and stakeholder influencing experience.