Category Marketing Head - Mainstream (Alcobev)

About the Company

Our client is one of the world's largest brands in the alcobev sector

Roles and Responsibilities

• Lead end‑to‑end brand management, from planning to execution.
• Formulate and implement brand strategies aligned with company vision.
• Identify unique market needs and consumer opportunities.
• Develop advertising campaigns and promotional activities to drive brand desire.
• Strengthen trade relationships through impactful brand programs.
• Ensure brand positioning resonates with target consumers.
• Monitor performance against defined brand objectives and KPIs.
• Manage allocated brand budget effectively and responsibly.
• Collaborate cross‑functionally with sales, marketing, and creative teams.
• Continuously analyze market trends to refine strategies and maintain competitive edge.

Skills and qualifications

• 12 to 15 years of experience in brand management preferably from FMCG/Alcobev
• Current preferred role to be Bengaluru
• Experience in handling brand P&L, Agency management, creative development process, digital and content marketing, passion for building craft and challenger brands
• A master's education is preferred although not necessary

What's On Offer

• Market leading compensation
• Excellent work culture