Chief Marketing Officer

About the Company

Our client is a high-growth, consumer-focused business with a strong and rapidly expanding presence across both digital and physical retail channels. The organisation is entering its next phase of scale and is looking to further strengthen its brand and marketing leadership.

Roles and Responsibilities

• The CMO will own the complete marketing agenda, spanning Brand, Growth, Customer Acquisition, Retention & CRM, Digital, Performance Marketing, Creative and Content. The individual will work closely with the leadership team to shape the organisation's brand and growth strategy while leading a large, multi-functional marketing organisation.
• Define and lead the overall marketing and brand strategy for the organisation.
• Own the complete consumer funnel, from brand awareness and acquisition to engagement, retention and customer lifetime value.
• Build and strengthen the long-term brand positioning and drive large-scale integrated brand campaigns.
• Lead the overall growth and customer acquisition agenda across relevant channels.
• Oversee digital and performance marketing, ensuring strong ROI and marketing efficiency.
• Lead CRM, retention and lifecycle marketing to drive repeat behaviour, engagement and customer lifetime value.
• Build an integrated omnichannel marketing strategy, connecting digital and physical consumer journeys.
• Work closely with business and retail teams to drive customer acquisition and engagement across markets and channels.
• Lead creative, content and consumer communication across all touchpoints.
• Build a strong data-driven marketing organisation with clear measurement, accountability and commercial ownership.
• Manage and develop a large, diverse marketing team and build strong leadership capability across functions.
• Partner closely with the CEO and senior leadership team on business strategy, consumer insights and growth priorities.

Skills and qualifications

• 15–22 years of experience in marketing and brand leadership.
• Currently in a senior marketing leadership role such as CMO, Chief Growth & Marketing Officer, VP/Head of Marketing or equivalent.
• Strong experience across Brand, Growth, Customer Acquisition, CRM/Retention and Digital/Performance Marketing.
• Experience leading a large and diverse marketing organisation.
• Strong exposure to omnichannel businesses, with an understanding of both digital and physical consumer journeys.
• Demonstrated experience in building and scaling large consumer-facing brands.
• Strong commercial orientation with the ability to link marketing investments to business outcomes.
• Experience working closely with CEOs, founders and senior leadership teams.

What's On Offer

• A high-impact leadership opportunity with the chance to shape the next phase of growth for a scaled omnichannel consumer business, with significant ownership across brand, growth and the complete customer lifecycle.
• If you have led end-to-end marketing for a scaled consumer, retail, D2C or omnichannel business, balancing long-term brand building with growth and commercial outcomes, I'd love to connect.