Country Head- USA/Canada

About the Company

A market-leading food company with a rich legacy of building trusted household brands, known for its strong distribution network, consistent innovation, and deep penetration across urban and rural India.

Roles and Responsibilities

• Lead sales planning, development, deployment, and achievement of business targets across North America (USA and Canada).
• Manage existing business operations while identifying and driving new business opportunities within the region.
• Explore and develop business avenues beyond current channels or products, including private label opportunities and expansion into ethnic or specialty channels.
• Map the ethnic retail distribution network across the USA and Canada to strengthen market presence and coverage.
• Travel extensively (approximately 50% of the time) across the region to identify and close distribution gaps, ensure correct pricing implementation at retail, and maintain strong merchandising standards.
• Build and maintain a comprehensive database on market insights, trends, and research to inform business decisions.
• Identify gaps in market distribution and take proactive steps to enhance reach and availability.
• Collaborate closely with distributor sales teams to ensure strong coverage, deeper distribution, and improved brand visibility.
• Work with the leadership team to conceptualize, plan, and execute brand promotion cycles, marketing initiatives, POS materials, and on-ground activations.

Skills and qualifications

• Master’s degree in Business Administration.
• 6–8 years of experience in sales and distribution of FMCG products, with at least 3 years in North America.
• Strong network with top clients and distributors, with a proven record of achieving sales targets and driving revenue growth.
• Prior experience in the food and FMCG industry within North America is essential.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical, strategic thinking, and problem-solving capabilities.
• Demonstrated ability to work both collaboratively within teams and independently.
• Willingness to travel extensively (approximately 50% of the time) across the USA and Canada.

What's On Offer

Opportunity to be a part of the Leading FMCG Player