digital and influencer marketing Manager

About the Company

A multinational company operating in the premium beverages industry, with a strong emphasis on brand development, sales excellence, and omnichannel distribution across domestic and international markets.

Roles and Responsibilities

Develop and execute brand strategy to drive growth, premiumization, and market share. 2. Lead integrated marketing campaigns across digital, on-ground, and trade channels. 3. Plan and manage brand budgets, ensuring optimal ROI on marketing investments. 4. Analyze consumer insights, market trends, and competitor activity to refine positioning. 5. Drive brand visibility through events, activations, and experiential marketing initiatives. 6. Collaborate with sales teams to strengthen on-trade and off-trade brand presence. 7. Manage agency partners for creative, media, and activation execution. 8. Monitor campaign performance using KPIs and implement data-driven improvements. 9. Ensure all marketing activities comply with regulatory guidelines for the AlcoBev sector. 10.Work cross-functionally with global/regional teams to align brand strategy and execution.

Skills and qualifications

5–8 years of experience in brand management, marketing, or category management. 2. Prior experience in AlcoBev, FMCG, or premium consumer brands preferred. 3. Experience working in marketing/advertising agencies or managing agency partners. 4. Strong understanding of consumer marketing, brand positioning, and GTM strategy. 5. Experience in events, activations, and experiential marketing.

What's On Offer

• Opportunity to shape and grow a premium consumer brand in a dynamic, fast-paced environment.
• Exposure to end-to-end brand management, innovation, and integrated marketing campaigns.
• Collaborative, entrepreneurial culture with opportunities for learning and career growth.
• Competitive compensation and comprehensive employee benefits.