Director - Brand

About the Company

Building a voice-first, AI-powered financial companion for India's next 300 million credit users. This is the flagship, but it is the anchor of a house of brands: prime.care (health & insurance), Right Card (credit card discovery & management), and core lending products across Personal Loans and Gold Loans.

Roles and Responsibilities

• Build the brand identity system: visual language, tone of voice, naming conventions, and design
• principles that work across a voice-first UI and traditional digital surfaces
• Ensure brand consistency across all consumer touchpoints, app, campaigns, social, partner
• co-brands, and offline (O2O) activations
• Commission and direct content strategy, from short-form video and creator partnerships to long-form trust-building content for financial products
• Lead brand campaigns for product launches and seasonal moments across all categories, such
• as lending, insurance, credit card
• Own relationships with creative agencies, production houses, and social media partners

Skills and qualifications

• 10+ years in brand management or marketing leadership, with demonstrated ownership of a
• consumer brand at scale
• Track record of building brand from early stage, not just managing an inherited identity
• Strong creative instincts paired with commercial discipline: you know how brand equity translates to acquisition cost and LTV