Director - Marketing

About the Company

Our client is a leading AdTech and media platform driving growth for global brands and publishers across APAC through innovative advertising, monetization, and marketing solutions. They are at the forefront of shaping digital marketing strategies and enabling businesses to scale their presence across connected platforms.

Roles and Responsibilities

• Master Brand Ownership –
• a. Define and evolve brand positioning as an APAC-first AdTech platform.
• b. Own brand identity and messaging across markets, channels, and touchpoints.
• c. Drive top-of-funnel visibility among publishers, platforms, and advertisers.
• PR & Communications
• a. Build strategic PR narratives around partnerships, growth stories, and product
• innovations.
• b. Own relationships with PR agencies, media, and analysts.
• c. Shape executive visibility and thought leadership in key markets.
• Content & Insights
• a. Lead the development of high-impact content including whitepapers, case studies,
• blogs, POVs, and product explainers.
• b. Build and scale owned media (LinkedIn, newsletters, blog).
• c. Collaborate with insights/analytics to turn data into marketing stories.
• Events & Activations
• a. Drive participation and presence at key industry events (APAC, India, SEA).
• b. Conceptualize and execute proprietary activations or roundtables for publishers
• and marketers.
• c. Collaborate with sales on field marketing programs.
• Product Marketing & Sales Enablement
• a. Partner with product and commercial leads to develop GTM narratives for
• products (CTV, Affiliate, Retail Media etc.).
• b. Build collateral, pitch decks, playbooks, and case studies to enable sales.
• c. Track competitive landscape and refine positioning for different offerings.

Skills and qualifications

• 8–12 years of experience in marketing roles at media, tech, or digital-first B2B companies.
• Proven experience in B2B marketing, preferably in AdTech / Martech / Media Monetization
• ecosystem.
• Strong understanding of publisher platforms, advertising sales, or monetization mechanics.
• Excellent written and verbal communication skills with a sharp sense of brand storytelling.
• Experience leading cross-functional initiatives (e.g., product + sales + content).
• Comfortable with a fast-paced, entrepreneurial environment.

What's On Offer

• Be part of a high-growth, profitable business in a future-facing category.
• Own the brand narrative and build a scalable marketing muscle.
• Work with sharp and entrepreneurial teams across India, China & SEA.
• Opportunity to create a lasting brand in APAC’s advertising ecosystem.
• Work Environment
• 100% on-site/in Office
• Requires Traveling to Global Offices