Head of Experiential Marketing

About the Company

A leading consumer beverage organization with a strong legacy in building iconic brands and large-scale market presence across India. The company is focused on driving innovation, premiumization, and consumer engagement through impactful marketing initiatives, strategic partnerships, and experience-led brand building.

Roles and Responsibilities

• Lead the overall experiential marketing strategy for the brand across key consumer platforms and markets.
• Conceptualize and execute high-impact brand activations, events, and consumer engagement initiatives.
• Drive partnerships, sponsorships, and collaborations with lifestyle, entertainment, hospitality, and premium consumer platforms.
• Manage end-to-end execution of events including ideation, budgeting, vendor management, and post-event analysis.
• Collaborate closely with marketing, sales, and digital teams to create integrated consumer campaigns.
• Build premium and youth-focused engagement platforms to strengthen brand visibility and consumer connect.
• Manage relationships with agencies, event partners, influencers, and external stakeholders.
• Monitor campaign effectiveness, consumer engagement metrics, and ROI across activations.
• Stay updated on emerging consumer trends, cultural moments, and experiential marketing innovations.
• Represent the brand at key industry events, activations, and external forums.

Skills and qualifications

• MBA from a premier B-School preferred.
• 3–8 years of experience in experiential marketing, brand activations, consumer engagement, or event-led marketing roles.
• Strong preference for candidates from alcobev, FMCG, lifestyle, hospitality, entertainment, or premium consumer brands.
• Proven experience in managing events, sponsorships, partnerships, and experiential campaigns.
• Strong understanding of consumer behavior, brand positioning, and premium brand engagement strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Strong agency, vendor, and partner management capabilities.
• Ability to manage multiple projects in a fast-paced and high-ownership environment.
• Strong execution orientation with creative and strategic thinking abilities.
• Willingness to travel extensively for events, activations, and market engagements.

What's On Offer

• Opportunity to lead high-visibility experiential marketing initiatives for a leading consumer brand.
• Exposure to large-scale events, premium partnerships, and consumer engagement platforms.
• High ownership role with direct interaction with senior leadership and cross-functional teams.
• Fast-paced and entrepreneurial work environment with strong growth potential.
• Opportunity to work on innovative, youth-focused, and culture-led brand campaigns across India.