Head of Growth

About the Company

Our client is an emerging fashion-tech company building a B2B marketplace for the ready-fabric ecosystem in India. The platform is designed to help fashion brands discover and source quality, ready-to-use fabrics faster, reducing traditional manufacturing lead times and enabling brands to respond more quickly to changing fashion trends.

Roles and Responsibilities

• Own the end-to-end go-to-market and growth strategy from launch through acquisition, activation, monetisation and retention.
• Identify priority customer segments, user personas and geographic markets.
• Develop and refine positioning, messaging and the product’s core value proposition.
• Personally manage and optimise performance marketing campaigns across Meta, Google, YouTube, LinkedIn and retargeting channels.
• Track and improve key growth metrics including CAC, activation, trial-to-paid conversion, retention, churn, ARPU and LTV/CAC.
• Build and optimise the complete customer journey from awareness through subscription and retention.
• Develop high-performing content and creative campaigns around real product use cases.
• Build relationships with relevant creators, influencers, educators and industry communities.
• Develop partnerships with relevant educational institutions, brands, studios and industry organisations.
• Build and engage an early user community across relevant digital channels.
• Gather customer insights and translate user behaviour and feedback into actionable recommendations for product and technology teams.
• Rapidly experiment across channels, messaging and campaigns to develop a scalable customer-acquisition engine.

Skills and qualifications

• Approximately 5–8 years of experience in growth, digital marketing, customer acquisition or a related function.
• Experience growing a technology-led product, preferably within SaaS, AI, creator tools, design software, productivity software, consumer technology or subscription businesses.
• Strong hands-on knowledge of Meta Ads, Google Ads, GA4 and conversion tracking.
• Experience across performance marketing, landing-page optimisation, A/B testing, SEO/SEM and retargeting.
• Understanding of email marketing, automation and funnel analytics.
• Familiarity with tools such as Mixpanel, Amplitude, HubSpot, Webflow or similar platforms is advantageous.
• Strong analytical mindset with the ability to interpret acquisition, engagement, retention and monetisation metrics.
• Highly hands-on and comfortable personally launching campaigns, reviewing analytics and speaking directly with customers.
• Entrepreneurial mindset with the ability to operate effectively in an early-stage, 0-to-1 environment.
• Strong communication skills and ability to collaborate closely with founders, creative teams and technology teams.
• Fashion-industry experience is advantageous but not mandatory; successful technology-product growth experience is more important.

What's On Offer

• Opportunity to join an early-stage AI venture at the beginning of its commercial growth journey.
• Significant ownership over how the product is launched, positioned and scaled across India and international markets.
• Direct exposure to and collaboration with the founding team.
• Opportunity to build the growth function and customer-acquisition engine from the ground up.