Head of New Product Development

About the Company

a fast-growing healthcare and wellness brand committed to building innovative, consumer-centric solutions that address evolving lifestyle and health needs. With a strong focus on innovation, quality, and consumer experience, Healthfab is creating a differentiated portfolio across healthcare, wellness, and preventive care categories. Driven by deep consumer insights and a strong understanding of emerging market trends, the company aims to deliver impactful products that combine functionality, accessibility, and modern-day relevance. Healthfab is focused on driving category growth through innovation-led product development, strong go-to-market strategies, and meaningful consumer engagement.

Roles and Responsibilities

• Innovation Strategy & Product Pipeline
• Lead the end-to-end innovation agenda across healthcare and wellness categories.
• Build and drive a robust pipeline of innovative product concepts aligned with business growth objectives and evolving consumer trends.
• Identify whitespace opportunities, emerging trends, and unmet consumer needs to create differentiated offerings.
• Drive innovation-led category expansion and portfolio development.
• Conceptualize disruptive products, formats, packaging innovations, and consumer experiences. New Product Development & Commercialization
• Lead the end-to-end product development lifecycle from ideation to commercialization.
• Drive timely and successful execution of new product launches. • Collaborate closely with R&D, sourcing, packaging, manufacturing, and regulatory teams to ensure seamless product development.
• Work with third-party manufacturers and external partners to drive innovation, scalability, and operational efficiency.
• Ensure products meet quality, cost, regulatory, and consumer expectations. Brand Growth & Go-to-Market (GTM) • Partner with marketing and commercial teams to drive innovation-led brand growth.
• Contribute to GTM strategies, launch planning, product positioning, and innovation storytelling.
• Support category building and brand awareness initiatives through differentiated product propositions.
• Align the innovation pipeline with business priorities, consumer demand, and market opportunities.
• Monitor post-launch performance and optimize product strategy based on market feedback and commercial outcomes. Consumer Insights & Market Intelligence
• Leverage consumer insights, market research, and competitive analysis to shape innovation strategy
• Stay updated on evolving consumer behavior, ingredient innovations, industry trends, and category developments.
• Translate consumer understanding into commercially viable and scalable product opportunities.
• Conduct market benchmarking and identify opportunities for differentiation and premiumization. Cross-Functional Leadership
• Collaborate closely with marketing, sales, supply chain, operations, finance, and regulatory teams to drive successful product commercialization.
• Ensure alignment across stakeholders on innovation priorities, launch timelines, and execution plans.
• Drive structured innovation processes, project management discipline, and operational excellence.
• Build, mentor, and lead a high-performing innovation and product development team.

Skills and qualifications

New Product Development (NPD) • Product Innovation & Commercialization • Consumer Insights & Market Research • Product Lifecycle Management • Go-to-Market (GTM) Strategy • Vendor & Manufacturing Management • Regulatory & Compliance Understanding • Category & Trend Analysis • Cross-functional Stakeholder Management • Project & Innovation Management

What's On Offer

Opportunity to lead innovation for a fast-growing healthcare and wellness brand. • High ownership and visibility within the organization. • Entrepreneurial work culture with significant growth potential. • Opportunity to build and scale new-age consumer products in high-growth categories. • Dynamic and innovation-led environment with strong leadership exposure.