Influencer Marketing Lead

About the Company

Our client is a rapidly scaling consumer-focused organization with a strong digital presence and an ambitious growth trajectory. The company combines innovation, data-driven decision making, and customer-centricity to build a sustainable business across multiple commerce channels, offering leaders the opportunity to create meaningful business impact.

Roles and Responsibilities

1. Influencer Strategy: Develop and execute the overall influencer marketing strategy across relevant social and creator platforms.
2. Creator Partnerships: Identify, onboard, negotiate, and manage a diverse portfolio of creators and influencer partners.
3. Campaign Management: Plan and execute high-volume influencer campaigns aligned with brand and business objectives.
4. Team Management: Lead, mentor, and develop the influencer marketing team while establishing clear processes and performance benchmarks.
5. Performance & Analytics: Track and optimize key metrics such as views, engagement, CTR, CPV, content performance, and creator ROI.
6. Content & Brand Alignment: Ensure influencer content is engaging, effective, authentic, and aligned with overall brand communication.
7. Paid Media Integration: Partner with growth and performance marketing teams to identify and scale high-performing creator content.
8. Process & Scalability: Build efficient systems, dashboards, and reporting mechanisms to manage creator partnerships at scale.
9. Market Intelligence: Stay updated on emerging creator trends, platform developments, competitor activity, and evolving influencer marketing practices.
10. Stakeholder Management: Work closely with Brand, Creative, Growth, and Marketing teams to drive campaign effectiveness and business impact.

Skills and qualifications

1. Experience: 5–8+ years of experience in Influencer Marketing, Creator Partnerships, Brand Marketing, or a related function.
2. Strong understanding of creator partnerships, influencer economics, campaign execution, and content performance.
3. Understanding of paid media integration and ability to identify high-performing influencer content for amplification.

What's On Offer

• Opportunity to lead the Influencer Marketing agenda for a high-growth consumer business.
• High ownership role with direct influence on long-term business strategy.