Lead- Marketing

About the Company

A global consumer technology company with a legacy of innovation and presence across 100+ countries. Known for building premium lifestyle products backed by cutting-edge design, technology, and strong global brand recognition.

Roles and Responsibilities

• Lead digital marketing strategy across performance, social, content, and influencer marketing to drive brand visibility and conversions.
• Develop and execute integrated marketing campaigns across paid, owned, and earned media to strengthen brand equity.
• Manage partnerships with e-commerce platforms and digital agencies, optimizing ROI on spends and improving customer acquisition metrics.
• Drive consumer insights, analytics, and market research to influence content, campaigns, and positioning.
• Collaborate with global/regional teams to adapt and implement brand guidelines and digital-first initiatives for the India market.
• Plan and track budgets, ensuring efficient allocation across digital, retail, and experiential activations.
• Mentor and lead a small team to deliver on business and brand objectives.

Skills and qualifications

• 5–10 years of experience in digital and brand marketing, ideally in consumer tech, electronics, or lifestyle categories.
• Strong expertise in performance marketing, influencer collaborations, content strategy, and e-commerce marketing.
• Proven ability to manage cross-functional teams, agencies, and external partners.
• Strong analytical mindset with comfort in working on campaign ROI, digital dashboards, and marketing automation tools.
• Excellent communication, creativity, and stakeholder management skills.

What's On Offer

• Opportunity to lead marketing for a premium, globally recognized consumer brand.
• Exposure to both global and India-focused marketing strategies.
• A dynamic, innovation-driven environment with scope to create lasting brand impact.