Marketing Head

About the Company

• The company is on a mission to make financial literacy and credit access simple, actionable, and
• inclusive for over 150 million Indians who are credit-underserved. From starting personalized
• credit consulting in 2023 to now empowering over 5 million users to take control of their credit
• health, we are one of India’s fastest-growing credit score & credit management apps. Backed by leading VC funds in India, consistently ranked among the top 10 finance apps in the
• country, and are currently on a 1x to 100x growth journey. Building a high-impact team that
• shares our vision of transforming how India understands and manages credit—and this is only the
• beginning.

Roles and Responsibilities

• Growth & User Acquisition - Own customer acquisition across paid, organic, partnerships
• and emerging channels. Continuously optimize CAC, ROAS, LTV and payback periods.
• Identify and unlock new growth channels through experimentation and build scalable
• acquisition engines that drive sustainable growth.
• Brand & Consumer Marketing - Build one of India's most trusted consumer fintech
• brands by developing differentiated positioning and messaging.
• Product Marketing - Own GTM strategy for new product launches by translating complex
• financial products into compelling consumer narratives.
• CRM & Lifecycle Marketing - Build sophisticated lifecycle journeys across Push, Email,
• SMS and WhatsApp to improve activation, engagement, retention and reactivation. Drive
• personalized customer experiences using data and experimentation.
• Performance Marketing - Scale digital acquisition across Google, Meta and other
• performance channels. Build robust attribution and measurement frameworks and
• continuously improve campaign efficiency.
• Content & Social - Build educational content that improves financial literacy to help grow
• presence across social platforms. Develop creator and influencer partnerships.
• Analytics & Experimentation - Create a culture of experimentation. Define & own
• north-star metrics and marketing dashboards by partnering with Analytics to improve
• marketing effectiveness. Lead A/B testing across the customer journey.
• Team Leadership - Build and mentor a world-class marketing organization. Hire and
• develop high-performing talent by fostering a culture of ownership, speed and customer
• obsession.

Skills and qualifications

• 10–15 years of progressive marketing experience.
• Experience leading marketing in a high-growth consumer internet, fintech, digital
• payments, lending or subscription business.
• Strong expertise in performance marketing and growth.
• Deep understanding of consumer funnels and lifecycle marketing.
• Proven success managing multi-crore marketing budgets.
• Strong analytical mindset with the ability to make data-driven decisions.
• Experience building and leading high-performing marketing teams.
• Fintech, credit, banking or financial services experience.
• Experience scaling a startup from Series A/B through rapid growth.
• Exposure to app-first businesses with millions of users

What's On Offer

This role is ideal for someone who thrives in high-growth environments, loves solving ambiguous problems and is deeply analytical