National Sales Head- Fast Growing FMCG

About the Company

Our client is one of India's fastest growing brands in the FMCG space and is a rapidly emerging brand in India is carving out a strong identity as a high-quality, indulgent, and uniquely flavorful offering for a broad consumer base.

Roles and Responsibilities

• General Trade (GT) - Primary Focus
• Design and execute a robust GT expansion strategy across regional clusters
• Drive distributor management, route-to-market optimization, and field force productivity
• Improve numeric and weighted distribution through strategic outlet coverage
• Execute local promotions and trade marketing for retail impact
• Modern Trade (MT)
• Lead national and regional account relationships with key retail chains
• Negotiate annual contracts, JBP (Joint Business Plans), and visibility initiatives
• Ensure on-shelf availability, planogram compliance, and category growth
• Quick Commerce (QC)
• Build and own partnerships with leading QC platforms (e.g., Blinkit, Zepto)
• Establish data-driven pricing and assortment strategies for instant delivery models
• Ensure seamless supply chain and digital performance tracking
• Team Leadership & Strategy
• Recruit, train, and energize high-performing regional sales teams
• Monitor market trends, competition activities, and channel evolution
• Align monthly sales forecasts with demand planning and finance
• Report KPIs to leadership with actionable insights

Skills and qualifications

• A 10-15 year work experience in FMCG with a large emphasis in general trade sales is mandatory
• Current/preferred location should be Pune
• 5-7 year experience in sales leadership will be highly preferred
• a high growth mindset and willingness to travel is a necessity

What's On Offer

• Fast track scale to sales leadership
• Work with one of India's fastest growing brands