Performance Marketing

About the Company

A fast-growing D2C personal care brand focused on clean, Ayurvedic-inspired formulations that blend traditional wellness principles with modern science. The company is committed to offering natural, toxin-free products designed to promote holistic skin and hair care, while building a strong digital-first consumer experience.

Roles and Responsibilities

• Role Overview:
• We are looking for a data-driven Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth for our D2C personal care brand. The role focuses on planning, executing, and optimizing paid digital campaigns across multiple channels to achieve scalable and profitable growth.
• Key Responsibilities:
• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and other performance channels (YouTube, Display, Affiliates, etc.)
• Manage daily campaign budgets, bidding strategies, and audience targeting to maximize ROI and CAC efficiency
• Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and other tracking platforms
• Conduct A/B testing on creatives, landing pages, and ad copies to improve conversion rates
• Work closely with creative and content teams to develop high-performing ad creatives aligned with brand positioning
• Track key metrics such as ROAS, CAC, CTR, and conversion rates, and share actionable insights
• Identify new growth opportunities, channels, and audience segments for scaling campaigns
• Stay updated with industry trends, platform updates, and best practices in performance marketing

Skills and qualifications

• Requirements:
• 1–4 years of experience in performance/digital marketing, preferably in a D2C or e-commerce setup
• Hands-on experience with Google Ads and Meta Ads platforms
• Strong analytical mindset with proficiency in tools like Google Analytics, Excel, or similar
• Understanding of conversion funnels, attribution models, and campaign optimization techniques
• Ability to work in a fast-paced, growth-oriented environment
• Preferred Qualifications:
• Experience in personal care, beauty, or FMCG brands
• Familiarity with Shopify or other e-commerce platforms
• Basic understanding of SEO, email marketing, or marketing automation tools

What's On Offer

Exciting Opportunity to work with a leader in the D2C industry