Regional Trade Marketing Manager – South

About the Company

Our client is a well-established consumer goods organization with a strong presence across domestic and international markets. Known for its category leadership, distribution strength, and consumer-centric approach, the company offers a fast-paced environment focused on growth, innovation, and market execution.

Roles and Responsibilities

• – Develop and execute regional trade marketing plans aligned with business and category objectives.
• – Drive in-store branding, merchandising, and retail activation initiatives across key channels.
• – Design and implement trade schemes, promotions, and outlet-level engagement programs to improve offtake.
• – Partner closely with sales and distributor teams to ensure seamless execution across markets.
• – Track effectiveness of trade initiatives, analyze market trends, and optimize ROI through data-driven decisions.

Skills and qualifications

• Graduate/MBA with 6–10 years of experience in trade marketing, customer marketing, or FMCG sales.
• Strong understanding of GT/MT channels and retail execution.
• Experience in consumer goods or food categories preferred.

What's On Offer

• Opportunity to drive regional trade marketing for a leading consumer brand.
• Exposure to high-impact market execution and channel development initiatives.