RSM West

About the Company

One of the world's leading consumer electronics durable brands

Roles and Responsibilities

• Drive regional sales performance by achieving monthly, quarterly, and annual primary and secondary sales targets aligned with business objectives.
• Develop and execute territory plans to expand distribution, strengthen channel partnerships, and increase market penetration across General Trade, Modern Trade (LFR), and Institutional segments.
• Manage and grow distributor and dealer networks by improving productivity, ensuring optimal stock movement, and maintaining healthy margins across the value chain.
• Identify new business opportunities, onboard retail outlets and institutional clients, and expand the overall sales footprint within the assigned region.
• Lead customer engagements through structured visits, presentations, product demonstrations, and value-based selling to enhance brand presence and conversions.
• Collaborate closely with national and regional distributor teams to implement integrated sales strategies and drive sell-out performance.
• Strengthen Modern Trade relationships by working with store managers, promoters, and retail teams to improve visibility, merchandising, and in-store customer experience.
• Drive institutional sales through relationship management, contract negotiations, bulk order acquisition, and pipeline development.
• Monitor market trends, competitor activities, and demand forecasts to inform sales planning and strategic decisions.
• Ensure effective execution of promotional campaigns, pricing policies, and trade schemes within the region.
• Track sales performance through regular reporting, MIS analysis, and actionable insights to optimize outcomes.
• Oversee collections and credit controls to ensure timely payments and healthy working capital management.
• Support regional marketing initiatives including product launches, promotions, and local activation programs.
• Mentor and coordinate with distributor sales teams and promoters to enhance capability, engagement, and performance.

Skills and qualifications

• 10 - 15 years of experience in Sales
• Extensive experience in General Trade in West Region
• MT and Institutional experience is an advantage

What's On Offer

Great work Culture