Sales Head

About the Company

Leading player in the vision care and optical solutions space, with a strong focus on delivering eyewear and related products through a structured healthcare and retail ecosystem. The organization operates at the intersection of consumer optics, eye-care access, and channel-led distribution, with a growing footprint and established presence in the category.

Roles and Responsibilities

• Sales Strategy & Business Growth
• Develop and execute national sales strategy aligned with company vision, business plan and growth targets
• Drive annual and quarterly revenue planning and forecasting
• Identify new markets, expansion opportunities, and channel partnerships
• Lead like-to-like growth initiatives across stores
• Retail Performance Management
• Monitor KPIs including revenue, ATV, conversion rates, store productivity, margins, and inventory turns
• Implement best-in-class retail sales practices and SOPs
• Drive CRM and repeat purchase strategies
• Ensure alignment between merchandising and Operations / sales teams
• Team Leadership & Capability Building
• Lead and mentor Regional Managers, Area Managers and Counter sales staff
• Build high-performance sales culture focused on accountability and execution
• Develop training programs for store staff to enhance selling skills and customer engagement
• Establish succession planning for critical sales roles
• Expansion & Network Growth
• Lead SIS network expansion strategy across Tier 1, 2 & 3 markets
• Identify new retail partnerships and growth clusters
• Drive faster ramp-up of newly opened counters
• Evaluate store-level ROI and optimize portfolio (open/close/relocate decisions)
• Evaluate market viability and competitor presence
• Financial & Operational Control
• Manage sales budgets and optimize operating costs
• Drive profitability through pricing discipline and discount governance
• Collaborate with supply chain for stock availability and inventory optimization
• Customer / Partner Experience & Brand Execution
• Ensure consistent brand experience across all retail touchpoints
• Drive customer & Partner satisfaction, NPS improvement, and service excellence
• Maintain compliance with visual merchandising and operational standards

Skills and qualifications

• Education
• MBA in Sales/Marketing/General Management from a reputed institute
• Graduation in Business/Commerce preferred
• Experience
• 15-20+ years of experience in retail sales leadership
• Minimum 5+ years in a national/regional leadership role
• Prior experience in optical retail, fashion retail, lifestyle retail, or healthcare retail preferred
• Strong understanding of multi-location retail operations and Retail unit economics in India
• Skills & Competencies
• Strategic thinking with execution excellence
• Strong P&L management capability
• Multi-city team management capability
• Data-driven decision making
• Excellent leadership and team-building skills
• Strong negotiation and stakeholder management skills
• Expansion strategy & retail partner negotiation
• High mobility and willingness to travel extensively
• Personal Attributes
• Entrepreneurial mindset
• High ownership and accountability
• Result-oriented and performance-driven
• Strong business acumen
• Ability to thrive in a fast-growing, dynamic environment

What's On Offer

An opportunity to be part of the leadership team shaping national growth in a high-growth organization.