Sales Leader - Key Account

About the Company

A fast-growing player in the LED display and immersive visual solutions space, this organisation specialises in transforming physical environments through high-quality LED video walls and digital display solutions. With roots in the retail sector, the company brings strong expertise in delivering impactful visual experiences across retail, advertising, hospitality, education, and corporate segments.

Roles and Responsibilities

• Key Responsibilities
• Revenue Growth & Business Development
• Develop and execute sales strategies to achieve revenue and profitability targets.
• Drive new business acquisition across B2B customer segments.
• Identify emerging market opportunities for indoor and outdoor LED video walls.
• B2B Sales & Client Acquisition
• Build relationships with key decision-makers across corporate, retail, hospitality, real estate, government, and event-related businesses.
• Generate and convert high-value sales opportunities.
• Manage the complete sales cycle, from lead generation to deal closure.
• Market Expansion & Strategic Partnerships
• Identify new markets, customer segments, and business opportunities.
• Develop strategic partnerships with system integrators, AV consultants, channel partners, and industry stakeholders.
• Strengthen the company's presence in the LED display and AV ecosystem.
• Team Leadership & Sales Management
• Build, lead, and mentor a high-performing sales team.
• Establish sales targets, KPIs, and performance monitoring mechanisms.
• Drive sales discipline through structured reviews and pipeline management.
• Project & Stakeholder Management
• Collaborate with technical, design, project execution, and operations teams to ensure seamless project delivery.
• Understand customer requirements and ensure appropriate LED display solutions are proposed.
• Maintain strong customer relationships throughout the project lifecycle.
• Market Intelligence & Business Planning
• Track competitor activities, industry trends, pricing, and emerging LED display technologies.
• Provide market insights to the leadership team.
• Prepare sales forecasts, business plans, and regular performance reports.

Skills and qualifications

1. 12–18+ years of experience in B2B sales, preferably in the LED Display, AV Solutions, Digital Signage, or related technology sectors.
2. Proven experience in selling high-value solutions or project-based products.
3. Strong exposure to corporate, institutional, government, retail, hospitality, and event-related customers.
4. Experience in building and managing sales teams.
5. Strong business development, negotiation, and stakeholder management skills.

What's On Offer

Opportunity to lead and build the B2B Sales function for a growing LED Display and Visual Solutions organisation.