Sales leader - Retail

About the Company

The company is a B2B provider of premium LED display and visual communication solutions, helping brands transform retail, advertising, hospitality, education, corporate and other spaces through immersive digital experiences. With strong expertise in high-stakes retail, the company offers end-to-end solutions covering consultation, installation, commissioning, calibration, maintenance and long-term customer support.

Roles and Responsibilities

• Key Responsibilities
• Revenue & Sales Growth: Drive achievement of annual and quarterly sales targets; build a strong pipeline and consistently deliver revenue growth across B2B segments.
• New Business Development: Identify and acquire new customers across retail
• Sales Strategy: Develop and execute regional/national sales strategies aligned with business objectives, market opportunities and competitive dynamics.
• Channel Development: Build and manage relationships with system integrators, AV consultants, dealers, distributors, architects, contractors and other relevant channel partners.
• Project Sales: Drive large-value solution sales from lead generation and requirement identification through solutioning, commercial negotiation, order closure and project execution.
• Market Expansion: Identify new markets, geographies, applications and customer segments to increase the company's market penetration.
• Pipeline Management: Establish robust sales forecasting, pipeline tracking and conversion mechanisms; ensure healthy funnel coverage and accurate revenue projections.
• Team Leadership: Build, mentor and manage a high-performing sales team; define targets, monitor performance and establish effective sales processes and governance.
• Strategic Partnerships: Develop partnerships with technology providers, consultants, integrators and ecosystem players to create new business opportunities.
• Commercial Management: Lead pricing, negotiations, commercial proposals and deal closures while maintaining healthy margins and ensuring commercial discipline.
• Customer Experience: Ensure seamless coordination with project, installation and service teams to deliver quality execution and strengthen long-term customer relationships.
• Competitive Intelligence: Track competitors, pricing, technology trends, customer requirements and market developments to identify opportunities and maintain competitive advantage.
• Sales Reporting & MIS: Establish regular sales dashboards and MIS covering pipeline, revenue, conversion ratios, forecasts, customer acquisition and team productivity.
• Collections & Business Hygiene: Work closely with finance and operations teams to ensure timely collections, healthy receivables and adherence to agreed commercial terms.
• Brand & Market Representation: Represent the organization at industry events, exhibitions, customer forums and relevant business networks to strengthen market visibility and generate leads.

Skills and qualifications

• 10–15+ years of overall sales experience, with significant experience in B2B/project-based sales.
• Prior experience in LED Displays, Digital Signage, AV/Pro-AV, Video Walls, Commercial Displays, IT Hardware, Electronics or related technology solutions is preferred.
• Proven track record of managing large-value projects, enterprise accounts and strategic customers.
• Experience in building and managing sales teams, channel partners, system integrators and strategic alliances.

What's On Offer

Exciting opportunity to be a part of leading Organisation.