Senior Content Strategist

About the Company

The company is a Series B B2B SaaS company operating in the logistics and supply-chain technology space. It helps global enterprises optimise freight operations, automate processes and improve supply-chain visibility.

Roles and Responsibilities

• Develop content briefs based on customer insights, product knowledge, industry research and competitive gaps.
• Extract meaningful insights from customer conversations, sales calls and internal subject-matter experts.
• Define content structure, search intent, target queries, tone and key differentiators.
• Oversee AI-assisted content creation, ensuring strong quality, accuracy, originality and brand voice.
• Edit and fact-check content while incorporating relevant research and proprietary data.
• Review existing content for freshness, consolidation and improvement opportunities.
• Work closely with content, research, product and leadership teams to strengthen the overall content strategy.
• Optimise content for SEO, structured data and AI/LLM discoverability.

Skills and qualifications

• 5+ years of experience in B2B content strategy, editorial or content marketing.
• Experience working with technical or SaaS audiences.
• Strong ability to extract insights from SMEs, sales teams and customers.
• Hands-on experience with AI-assisted content workflows beyond basic prompting.
• Good understanding of on-page SEO, structured content and LLM-friendly content.
• Strong editorial judgement and attention to detail.
• Logistics/supply chain experience is a plus, but not mandatory.

What's On Offer

• Opportunity to work at the intersection of B2B SaaS, content strategy and AI.
• Direct impact on business pipeline and content performance.
• Opportunity to work with proprietary research and data to create differentiated content.