Senior Manager, Customer Marketing

About the Company

The company is a SaaS company operating in the logistics and supply-chain technology space. It helps global enterprises optimise freight operations, automate processes and improve supply-chain visibility.

Roles and Responsibilities

• Build and manage a structured customer referral and advocacy programme.
• Develop industry-specific customer case studies and proof points for sales and marketing.
• Recruit enterprise customers as speakers for webinars, events, executive dinners and industry programmes.
• Build and manage customer review programmes across platforms such as G2, Capterra and TrustRadius.
• Provide customer references, proof points and advocacy assets to support late-stage enterprise deals.
• Develop a Customer Advisory Board for ongoing executive-level engagement.
• Work closely with Sales, Marketing, Customer Success and leadership on enterprise GTM initiatives.

Skills and qualifications

• 5–8 years of experience in customer marketing, customer advocacy or field marketing within B2B enterprise SaaS.
• Experience building a customer reference or advocacy programme from scratch, or significantly scaling one.
• Comfortable engaging with senior executives and enterprise customers.
• Strong understanding of customer proof, references and advocacy within enterprise sales cycles.
• Experience working cross-functionally with Sales, Marketing and senior leadership.
• Logistics, supply chain, procurement or manufacturing experience is a strong plus.

What's On Offer

• Opportunity to build and own an entire customer marketing function.
• Direct, measurable impact on pipeline and revenue.
• Exposure to global enterprise customers and senior decision-makers.
• High-visibility collaboration across Marketing, Sales and leadership.